This course explores the interaction between culture and society from a multidimensional perspective, integrating theoretical learning, case analysis, and critical thinking. Students will gain an understanding of how culture shapes social structures, identity formation, and power relations, while also analyzing the role of culture in diverse contexts such as globalization, media dissemination, social movements, and urban space. The course emphasizes intercultural understanding, the value of cultural diversity, and the application of culture in social innovation and transformation. It is particularly suitable for learners interested in the humanities, design, media, or international exchange.

Key topics include:

• Fundamental cultural concepts and theories (e.g. cultural relativism, cultural hegemony, ideological critique)

• Cultural manifestations in social structures (class, gender, race, and identity formation)

• Globalization and intercultural exchange (cultural misunderstanding, hybridization, and tensions)

• The social impact of media and popular culture

• Social movements and marginal cultures (such as street art, subcultures, and digital resistance)

• Cultural configuration and sense of belonging in urban spaces

• Cultural industries, symbolic communication, and social cognition

• International case studies (festivals, language, art, brands, and migrant cultures)